Kris Moon Joins a21 as Chief Operating Officer

Photo Credit: Eliesa Johnson of The Restaurant Project, 2023.

MIAMI, October 25, 2024 (BUSINESS WATCH GLOBAL) – a21, a full-service live experiences agency, has announced the appointment of Kris Moon as Chief Operating Officer (COO), effective January 2025.

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According to a21, Moon’s new role will include overseeing all operational divisions within a21, managing the executive team, and contributing to the overall financial performance of the company. He will work alongside Brett Friedman, a21’s Founder and CEO, to support the acquisition of new assets and the firm’s planned expansion into Canadian and European markets.

Friedman commented on the appointment, saying, “Kris joining our executive leadership team, with his years of culinary aptitude and industry relationships, provides us a tangible foundation to accelerate our growth as leaders within the events industry.”

Before joining a21, Moon served as President and COO of the James Beard Foundation, where he oversaw the growth of the foundation’s revenue from just over $6 million in 2011 to more than $21 million in 2024.

Reflecting on his new role, Moon said, "It's been an honor and a privilege to be part of the James Beard Foundation's growth and evolution these past 17 years. I've long respected a21 as a leader in the experiential space and after learning more about the growth that has taken place and the trajectory that is ahead, I couldn't be more excited to be joining the company during this pivotal time. I look forward to drawing on my deep knowledge of the culinary and experiential spaces and the meaningful relationships I've cultivated throughout my career to help lead a21 into the next chapter, solidifying the agency as a global leader in live experiences."

Founded in 2006, a21 specializes in event operations, production, marketing, corporate sales, and brand activations. The agency has a portfolio that includes major events such as the South Beach Wine & Food Festival, New York City Wine & Food Festival, and Art Market Productions’ suite of art fairs.

For more information on a21, visit www.teama21.com.

Source: a21