Entravision Appoints Eduardo Maytorena as Senior Vice President and General Sales Manager for Los Angeles
Eduardo Maytorena, SVP and General Sales Manager, Entravision Los Angeles
SANTA MONICA, Calif., January 23, 2025 (Business Watch Global) — Media and advertising technology company Entravision (NYSE: EVC) has announced the appointment of Eduardo Maytorena as Senior Vice President and General Sales Manager for Los Angeles. Maytorena will oversee sales strategy and client engagement for the company’s media portfolio in the Los Angeles market.
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Maytorena brings experience from roles in the media, entertainment, and advertising industries, including positions at Spanish Broadcasting System, Radio Centro, and HOY Newspaper. At Spanish Broadcasting System, he served as General Sales Manager and was credited with improving market performance. During his time at Radio Centro, he coordinated programming, promotions, and sales efforts to increase revenue. At HOY Newspaper, he worked with regional accounts to design 360-degree campaigns.
“We are thrilled to welcome Eduardo to the Entravision family. Eduardo’s extensive experience, creative vision, and dedication to serving the Latino community make him an invaluable asset to our leadership team. We look forward to seeing his contributions elevate our sales strategy and community engagement in Los Angeles,” said Juan Navarro, Chief Revenue Officer of Entravision.
“I have always admired Entravision’s commitment to connecting with the diverse tapestry and communities that make up Los Angeles and I am incredibly privileged to lead as the SVP, General Manager. Together, we will amplify local voices, drive unparalleled results for our advertising partners, and ensure that brands not only reach but truly connect with our dynamic audience across all channels,” said Maytorena.
Entravision is a media and advertising technology company with a diversified portfolio of television and radio stations and digital advertising services targeting Latino audiences.
For more information, visit www.entravision.com.
