Material Appoints Oscar Yuan as Chief Strategy and Growth Officer

Oscar Yuan, Chief Strategy and Growth Officer, Material・Photo Credit: Material

NEW YORK, March 18, 2025 (BUSINESS WATCH GLOBAL) — Strategy and insights consulting company, Material, a firm specializing in consumer data, brand development, and innovation, has announced the appointment of Oscar Yuan as Chief Strategy and Growth Officer.

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According to the company, Yuan will lead the development of near- and long-term strategies, advise major clients, oversee new offering development—including the integration of technology and AI—and support international expansion efforts. Yuan joins the executive team with more than 20 years of experience in the insights and consulting industry.

“Oscar's appointment to our executive leadership team represents our fierce commitment to bringing our clients exceptional talent and strategic insights and innovation. Oscar has a terrific track record helping large, global companies harness data-driven insights to compete and win. His industry experience and vision will be a catalyst to the outstanding outcomes Material provides for the world's most recognizable brands,” said Laila Worrell, Chief Executive Officer of Material.

Yuan most recently served as CEO and President of Ipsos Strategy3, where he led the brand, marketing, and innovation consultancy across 21 global markets. Prior to that, he was a founding partner and head of brand at Kantar Vermeer, where he advised clients in the travel, financial services, technology, and consumer packaged goods sectors. Yuan holds an MBA from Harvard Business School and an economics degree from Stanford University.

“I am excited about the opportunity to shape Material’s next chapter. As a participant in the evolution of the insights and agency sectors over the last 20 years, I am inspired by the potential to unlock greater value for clients through the connection of our analytics, strategy, design and customer engagement capabilities, while strengthening the company’s presence in international markets,” said Yuan.

Material supports companies through insight-driven brand strategy, customer experience, product development, and growth planning.

For more information, visit www.materialplus.io.

Source: Material